![]() “We don’t lead kids astray we never have, and we never will,” Goldwater told the New York Times in 1985, not long after the company moved from downtown Manhattan to the suburbs. It was a stage for the comic’s central agon, an unusual love triangle: Archie torn between a pair of cantilevered hotties, Betty and Veronica.Īs the long-time president of Archie Comics, Goldwater ensured that nothing untoward ever happened in this relationship and that the saccharine wholesomeness of the strip was preserved, harking back to some Neverland ideal of Middle America. The eternal verities of “Archie,” and its countless spin-off titles, were already in place: locations like Riverdale High School and Pop’s Chock’Lit Shoppe subsidiary characters like the jalopy-driving Jughead (lately updated to a Mustang), and lunk-headed athlete Moose (now diagnosed with dyslexia). ![]() He died October 2.Īs son of Archie’s creator, John Goldwater, who died in 1999, Richard Goldwater joined the family firm when in his mid-teens, about the same age as the comic book protagonist. Richard Goldwater, 71, was a president of Archie Comics, a co-creator of “Josie and the Pussycats,” and helped move the firm from Manhattan to the more Riverdale-like surroundings of Mamaroneck.
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